ASP - Design

well-made

things

are made

to be used

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LET ME HELP YOU MAKE SOMETHING GOOD

Design doesn't end with drawings. It ends when your product is viable, and available in the market.

If you're looking to design a product, and your goal is for it to exist, then you need a designer. Someone who sees a single fluid process from concept through ideation, iteration, and factory-specific manufacturing. Design isn't just about shapes and assemblies. It's also about market research, manufacturability, order size, price point and fulfillment.

Envisioning it is not enough. You have to translate it into a reality, otherwise you're talking about art.


Design Work

 

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In a time where everyone is focused on trying to make a 1000-year waxed canvas sweatshirt, it is too easy to overlook the brilliance of the quarter-cent, featherweight, compostable Dixie cup.

Every product has a specific set of constraints and goals, and my joy is in elegantly marrying those forces. It begins always with an honest accounting of the problem you want to solve.

So, let's talk. Send me a message or find me on LinkedIn.