CR Brand Notebooks
CR Brand started when my close friend, Sandy said "you know what sucks? I carry a notebook and a wallet. I mean, there's a pocket in my notebook, but everything just falls out."
I pulled a cereal box out of the recycling, grabbed an X-Acto knife and got to work on a cover. "Slots," I said. "It needs slots." I cannibalized my Moleskine for its paper pages, which I stapled inside, and a new product was born.
The next day people tried to buy that cereal box prototype from Sandy, so we started a business.
We improved everything about it since then. The cover is the most water and rip-resistant paper you've ever seen. We tightened up the die lines from the day-2 laser cut version, and found a manufacturer. They've survived tumbles in washing machines and rain-soaked trips to Alaska. These things are tough.
We sell both to retail and promo marketing channels, and have run a successful Kickstarter as well.
Check them out at www.cr-brand.com.